Appearance Changes People’s Perceptions of the World
Communication is a far more difficult thing than many people realize. We tend to assume that it’s just a matter of saying a few sentences to convey specific points. But it’s important to realize that a lot more goes into human language than mere words. We use a lot of nonverbal cues when talking to each other. And this can complicate things when we remove that element.
For example, consider someone who stumbled onto a store that she’s fallen in love with. When she describes it to friends, she’ll convey a vast array of emotion and subtext with her expressions and body language. Her smiles, movements of hands or legs and general tone will convey a lot about the nature of the store. But it’s very different if she was trying to do it in writing. And if she had to limit herself to a small number of words. It’d be even more difficult if she could only use the store’s name and one or two items of note to convey her entire shopping experience.
That’s exactly what stores themselves need to contend with though. One of the rougher aspects of modern business comes from communicating intent. It’s easy enough to make the store’s general focus clear. One can denote a hardware store, clothing store or the like fairly easily. But it’s much more difficult to convey what sets the store apart from the competition.
And this is where things become interesting from the perspective of a crafty hobbyist. A lot of people love the idea of learning for the sake of learning. Every new artistic skill becomes a new way of expressing ourselves. But it’s often limited to a very small part of our lives. Arts and crafts are all about communication. So, consider how amazing it could be to take artistic skill and apply it to a set problem. Now, reconsider the earlier example of a store.
Imagine how much easier a store could communicate its message through art. For example, by using translucent messages on windows. This one can also benefit from a little more explanation. Consider looking for someone that can do window graphics ohio in your area. Every area has a unique nonverbal shorthand. And locals tend to understand that shorthand so well that they can convey a lot of information with just a little extra artwork.
Now, consider how little a window typically conveys. It might look into a store. But it’s lacking in any additional context. It shows but it doesn’t explain. Consider how well a few images could explain what makes the view special.
And remember that this isn’t just about stores. That’s the example, but it’s something that works in almost all areas of life. Even the windows of one’s home can be accentuated in several ways to celebrate special events. Holidays, anniversaries and several occasions can be made that much more special. It’s just a matter of really considering how images can substitute for our normal nonverbal conversation.